SUMMARY
The Director, Social Media is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and audience insight into high-performing social programs. With experience leading B2B accounts—particularly in building products, construction, or industrial sectors—this individual blends storytelling and strategy to fuel engagement and achieve client goals. A critical connector and compelling communicator, the Director, Social Media is a trusted advisor to clients and a go-to resource for internal teams.
ESSENTIAL FUNCTIONS
- Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
- Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
- Translate client business goals—particularly in B2B industries—into social strategies that drive measurable performance
- Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
- Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
- Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
- Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
- Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews
TASKS
- Architect integrated social media plans that blend content, influencer marketing, and paid amplification
- Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
- Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
- Develop testing frameworks and performance playbooks to continually improve results
- Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
- Support new business proposals and pitch participation as needed
- Partner with analytics leads to translate data into clear, actionable insights
- Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
- Participate in departmental leadership meetings and contribute to overall agency growth
- Other duties as assigned
QUALIFICATIONS
- 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
- Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
- Experience leading CPG, food & beverage, or ecommerce-focused accounts
- Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
- Proven ability to lead multi-touchpoint planning and performance optimization efforts
- Skilled communicator with the ability to simplify complexity and gain client confidence
- Passion for social media culture, platform innovation, and creator collaboration
- Excellent written, verbal, and presentation skills
- Occasional after-hours work to respond to time-sensitive client or platform needs
- Ability to travel domestically during the work week
PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Salary Description: $100k - $125k
How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.