What you will own
Pricing research & market intelligence. Own the evidence base that every pricing decision stands on: competitive and market intelligence (including price-aggressive entrants), price analysis of won and lost deals, install-base monetization analysis, and willingness-to-pay research. Build this into a continuously maintained fact base — supported by Analytics and RevOps data — rather than one-off studies.
Monetization strategy. Design and maintain a coherent packaging architecture across the portfolio: tier structure, feature allocation, add-on logic, and the value metrics that align price with customer value. Define how we monetize AI-powered capabilities — including where premium tiers, add-ons, or consumption-based models are the right answer — so that every launch follows one deliberate logic rather than improvising its own.
Price setting. Own list pricing and price-point recommendations across products, tiers, segments and regions, grounded in willingness-to-pay evidence, win/loss analysis and margin economics. Define discount guardrails and floors with Sales and Finance, and lead structured price reviews rather than ad-hoc adjustments.
Competitive pricing strategy. Maintain understanding of competitor pricing and packaging. Define where we defend value, where we flex, and how we use packaging (not just discounts) to compete, so our response to market pressure is strategic rather than reactive.
Driving the Pricing Board. All pricing and packaging decisions are made by the Pricing Board (CFO, CRO, CPO; CEO or their delegates). A core element of this role is to be its engine: own the agenda and cadence, prepare the fact base and decision-ready proposals, drive the meetings, and document and track decisions through to execution — so pricing decisions are made on cadence, are data-driven, and stick.
Scope Boundaries
This role owns pricing end to end from insight to decision: pricing research, monetization strategy, and price setting. Pricing operations — deal desk, discount approvals, quoting and billing — remain in Revenue Operations, working within the frameworks and guardrails this role sets. Product positioning and launch execution remain with Product Marketing. Individual deal exceptions stay with Sales and the deal desk, operating within Board-ratified guardrails.
Reporting & Key relationships
This role reports to the Chief Product Officer and sits within the Product organization, with strong working relationships (dotted lines) into Finance and Sales leadership. You drive the Pricing Board (CFO, CRO, CPO, CEO) and collaborate day to day with Product Management (product value and roadmap), Product Marketing (positioning, research and launch), Revenue Operations (pricing operations, guardrails, data access), and Finance (margin and monetization economics). You will present regularly to the executive committee.